News & Events

NIM pays respect to nature through new slogan August 21, 2012

On the occasion of the approaching 60th anniversary, Negev Industrial Minerals initiated a competition among its employees in order to find a new slogan for the company. The winning slogan - 'Minerals. It's in our nature.' - was suggested by Tsion Caspi.

The reason for selecting this particular slogan is the strong bond between the company's activity and nature. Over many years, NIM committed itself to provide its clients with high quality products and service and at the same time to protect nature, the same nature from which it draws its raw materials. During the many years of activity, these guidelines have become part of NIM's DNA and part of the company's and it's devoted employee's nature.